Following the release of its second quarter of fiscal year 2016 (2QFY16) earnings release, Wall Street has been incrementally optimistic over Amazon.com, Today, the stock of the US biggest e-commerce force receives two major price target boosts from RBC Capital Markets and Evercore ISI. Amazon stock increased as much as 1.21% and hit an intra-day high of 779.00. Just half an hour after the opening bell, the stock was 1.10% and 1.17 million shares were traded compared to average daily trading of 2.25 million. Ken Sena, analyst at Evercore, maintained Buy rating on Amazon stock and increased price target by 85 to 1015.